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How should a sales manager establish criteria forselecting sales personnel? What do you think are thegeneral characteristics of a good salesperson?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 12DRQ

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How should a sales manager establish criteria for
selecting sales personnel? What do you think are the
general characteristics of a good salesperson?

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