How to interpret Priceline's method of reporting total bookings as revenue versus their agency fee. Would a higher reported revenue incline it to be more favorable towards investing? Or, would it be a moot point since the bottom line shows the company losing $102 million?

How to interpret Priceline's method of reporting total bookings as revenue versus their agency fee. Would a higher reported revenue incline it to be more favorable towards investing? Or, would it be a moot point since the bottom line shows the company losing $102 million?

Intermediate Financial Management (MindTap Course List)

13th Edition

ISBN:9781337395083

Author:Eugene F. Brigham, Phillip R. Daves

Publisher:Eugene F. Brigham, Phillip R. Daves

Chapter22: Providing And Obtaining Credit

Section: Chapter Questions

Problem 15MC: Suppose the firm makes the change but its competitors react by making similar changes to their own...

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Question

How to interpret Priceline's method of
reporting total bookings as revenue versus
their agency fee. Would a higher reported
revenue incline it to be more favorable
towards investing? Or, would it be a moot
point since the bottom line shows the
company losing $102 million?

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