How would the challenges faced by SunGard have affected sales productivity had the company not initiated its transformational plan?
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How would the challenges faced by SunGard have affected sales productivity had the company not initiated its transformational plan?
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- Compare and contrast the three sales force structures outlined in the chapter. Which structure is most effective? (AACSB: Written and Oral Communication; Reflective Thinking)When do you know a website is effective in serving its target market? Describe how a website is not so good in terms of ease of navigation, content, use of color and visuals, article placement and presentation, etc Regarding Fitness Marketing, what are four questions that older adults should ask their doctor before adding exercise to their daily routine? Provide a brief description of the typical members of the target market who are: Women, 35+ years old, middle class, fitness interested, and healthy.Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?
- What are the challenges for a startup in finding distribution? How do these challenges compare to those faced by a large company when it introduces a new product? 2-3 sources would be amazing, thanks.What led MailChimps founders to change its focus on the customers they were selling to?What kind of selling strategy it is, when salespeople memorize and deliver sales pitches verbatim at an international trade fair? a. Script-based selling b. Needs-satisfaction selling c. Consultative selling d. Strategic partnering
- What kind of website is PizzaHut.com? How does PizzaHut.com incorporate the seven website design elements? How are choiceboard and personalization systems used in the PizzaHut.com website?You have taken a position with a big beverage producer as a consultant. Make sure your marketing plan includes a discussion of and description of the steps that may be performed to boost the company's internet visibility. Prior to going live, make sure all pages have been tested extensively.3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner's decision? b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasons