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Was Sunil Kumar right in getting market surveys done by the new salesperson?
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- A company’s sales force creates and communicates customer value by personally engaging customers and building customer relationships. With its Market Basket approach, was Staples focusing on building customer value and relationships? Explain.You have been asked to work with Guiseppe on a project that involves building a marketing strategy for a boutique real estate agency in Malibu. Guiseppe is older and more experienced but has the same job title as you. You have strong feelings about the importance of digital marketing, and in your short career, you've seen very clearly that digital marking is the most important for this market. However, Guiseppe doesn't have much experience with digital, and he's pushing for a more conventional magazine and print-based advertising strategy. You don't interact much with Guiseppe, so you don't have a very strong personal relationship with him. Thankfully, you have lots of time in which to complete the project and reach a solution to your conflict. What strategy would you use to resolve this conflict with Guiseppe, and why? Please answer the following question: (c) Third, briefly describe how you would put your strategy into action. Specifically, what would you say and do to execute your…You have been asked to work with Guiseppe on a project that involves building a marketing strategy for a boutique real estate agency in Malibu. Guiseppe is older and more experienced but has the same job title as you. You have strong feelings about the importance of digital marketing, and in your short career, you've seen very clearly that digital marking is the most important for this market. However, Guiseppe doesn't have much experience with digital, and he's pushing for a more conventional magazine and print-based advertising strategy. You don't interact much with Guiseppe, so you don't have a very strong personal relationship with him. Thankfully, you have lots of time in which to complete the project and reach a solution to your conflict. What strategy would you use to resolve this conflict with Guiseppe, and why? Please answer the following question: (a) First, identify the situational factors from this scenario that are relevant to determining which conflict management strategy…
- You have been asked to work with Guiseppe on a project that involves building a marketing strategy for a boutique real estate agency in Malibu. Guiseppe is older and more experienced but has the same job title as you. You have strong feelings about the importance of digital marketing, and in your short career, you've seen very clearly that digital marking is the most important for this market. However, Guiseppe doesn't have much experience with digital, and he's pushing for a more conventional magazine and print-based advertising strategy. You don't interact much with Guiseppe, so you don't have a very strong personal relationship with him. Thankfully, you have lots of time in which to complete the project and reach a solution to your conflict. What strategy would you use to resolve this conflict with Guiseppe, and why? Please answer the following question: (b) Second, which of the five conflict management strategies would you adopt? Be sure to provide the appropriate label. (1 word…Why do you think more targeted promotional efforts, such as personal selling and sales promotion, are necessary for Nederlander’s specific target market?At some point, will Red Bull have to branch out beyond itstarget market? Will it need to alter its promotional strategyin order to do so?
- When Salesforce.com launched as an Internet-based service, how did that innovation help sales reps to interact better with customers?You have taken a position with a big beverage producer as a consultant. Make sure your marketing plan includes a discussion of and description of the steps that may be performed to boost the company's internet visibility. Prior to going live, make sure all pages have been tested extensively.What kind of selling strategy it is, when salespeople memorize and deliver sales pitches verbatim at an international trade fair? a. Script-based selling b. Needs-satisfaction selling c. Consultative selling d. Strategic partnering