Identify and describe four major categories of variablesthat can be used to segment con-sumer markets. Giveexamples of product markets that are segmented byvariables in each category

Microeconomics A Contemporary Intro
10th Edition
ISBN:9781285635101
Author:MCEACHERN
Publisher:MCEACHERN
Chapter5: Elasticity Of Demand And Supply
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Identify and describe four major categories of variables
that can be used to segment con-sumer markets. Give
examples of product markets that are segmented by
variables in each category

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