Using the demand function that you estimated in the previous problem  Calculate demand and total revenue when the price is $7 Q= -2472x7+44,496= -17,304+44,496= 27,192 Total revenue=PxQ=7x27,192= $190,344 Calculate demand and total revenue when the price is $9 Q= -2472x9+44,496=22,248+44,496=22,248 Total revenue = PxQ= 9x22,248=$200,232 Calculate demand and total revenue when the price is $11 Q=2472x11+44,496= -27,192+44,496=17,304 Total revenue= PxQ= 11x17,304=$190,344  Using the demand function that you estimated in the first problem Calculate the point price elasticity when the price is $7. In addition, is demand inelastic, unit elastic or elastic at this price? Q=-2472P+44,496 = -2472*7+44,496= 27,192 Quantity at price -2472*(7/27,192)=0.6363 Point price elasticity 0.636  =  0.64 Absolute value Point price is less than 1 so demand is inelastic when price equals to $7 Calculate the point price elasticity when the price is $9. In addition, is demand inelastic, unit elastic or elastic at this price? Q= -2472P+44,496 = 9* -2472=22,248 = -2472*9/ 22,248= -1 Point price elasticity Absolute value is 1 and since point price elasticity is 1, demand is elastic when price equals to $9 Calculate the point price elasticity when the price is $11. In addition, is demand inelastic, unit elastic or elastic at this price? Q=-2472P+44,496 =-2472*11+44,496=17,304 Quantity at price =-2472*11/17,304+ -1.5714 Absolute value = 1.57>1 demand is elastic when price equals to $11

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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The question is the last bolded test. You need the previous questions to answer the last. Thank you for your time and help. 

You are the manager of a firm that sells CR2032 batteries for car key fobs and other electronic goods.  You typically sell the fobs for $7 for a four-pack and sell an average of 27,192 four-packs per month.  Due to increased labor costs, you decide to raise the price to $9 per four-pack.  When you do this your monthly sales fall to 22,248 four-packs

    1.  Assuming that your firm’s demand function is linear (i.e., takes the form ), calculate the linear demand function

22,248-27,192/9-7= -4944/2= -2472

Demand equation as 27,192 = a-2472(7) => a=27192+17304 =>a=44,496

27192= -2472x7+b

27192= -17304+b

27192+17304=44,496

Demand function is Q= -2472P+44,496

  1. . Using the demand function that you estimated in the previous problem
    1.  Calculate demand and total revenue when the price is $7

Q= -2472x7+44,496= -17,304+44,496= 27,192

Total revenue=PxQ=7x27,192= $190,344

  1. Calculate demand and total revenue when the price is $9

Q= -2472x9+44,496=22,248+44,496=22,248

Total revenue = PxQ= 9x22,248=$200,232

  1. Calculate demand and total revenue when the price is $11

Q=2472x11+44,496= -27,192+44,496=17,304

Total revenue= PxQ= 11x17,304=$190,344

  1.  Using the demand function that you estimated in the first problem
    1. Calculate the point price elasticity when the price is $7. In addition, is demand inelastic, unit elastic or elastic at this price?

Q=-2472P+44,496

= -2472*7+44,496= 27,192 Quantity at price

-2472*(7/27,192)=0.6363 Point price elasticity

0.636  =  0.64 Absolute value

Point price is less than 1 so demand is inelastic when price equals to $7

  1. Calculate the point price elasticity when the price is $9. In addition, is demand inelastic, unit elastic or elastic at this price?

Q= -2472P+44,496

= 9* -2472=22,248

= -2472*9/ 22,248= -1 Point price elasticity

Absolute value is 1 and since point price elasticity is 1, demand is elastic when price equals to $9

  1. Calculate the point price elasticity when the price is $11. In addition, is demand inelastic, unit elastic or elastic at this price?

Q=-2472P+44,496

=-2472*11+44,496=17,304 Quantity at price

=-2472*11/17,304+ -1.5714

Absolute value = 1.57>1 demand is elastic when price equals to $11

  1. (Maximizing Revenue and Profit).
    1.  Based on your calculations in questions 3, what price would you expect to maximize revenue? Is this consistent with your answers to question 2.
    2. Assuming that your firms total cost function is, TC (Q) = $21,128+4Q profits when the prices are $7, $9, and $11? Are profits also highest at the price that maximizes revenue?

Hint:  You will need to use the quantities demanded and revenues you calculated in question 2 to calculate profits. 

 

 

 

 

 

 

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  1. Assuming that your firms total cost function is, TC (Q) = $21,128+4Q profits when the prices are $7, $9, and $11? Are profits also highest at the price that maximizes revenue? 
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  1. Assuming that your firms total cost function is, TC (Q) = $21,128+4Q profits when the prices are $7, $9, and $11? Are profits also highest at the price that maximizes revenue? 
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