If the response rate you would obtain by mailing all your customers (i.e., no model RR) is .035, and an RFM model you develop allows you to instead obtain a response rate of .05, then your lift is: 116.27 1,116.27 1.1627 another amount 11.627

Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter10: Statistics
Section10.1: Measures Of Center
Problem 9PPS
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If the response rate you would obtain by mailing all your customers (i.e., no
model RR) is .035, and an RFM model you develop allows you to instead
obtain a response rate of .05, then your lift is:
116.27
1,116.27
1.1627
another amount
11.627
Transcribed Image Text:If the response rate you would obtain by mailing all your customers (i.e., no model RR) is .035, and an RFM model you develop allows you to instead obtain a response rate of .05, then your lift is: 116.27 1,116.27 1.1627 another amount 11.627
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