Illustrate how do companies develop a marketing implementation plan, and what are some key components of a successful plan?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 1DYMP
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Illustrate how do companies develop a marketing implementation plan, and what are some key components of a successful plan?

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