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In a ways of categorizing factors, explain briefly the difference of quantitative and qualitative factors and cite some examples.
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- Give an overview and a brief summary of all four analytical tools below(i.e., Cluster Analysis, Choice Models, Conjoint Models and Market Response Models)Briefly describe (step by step) how to develop the multi-criteria planning.Five (5) examples of business-related data collected by companies or organizations either from their customers or as a result of day-to-day business processes. Classify these according to whetherthey are qualitative data, discrete quantitative data or continuous quantitativedata. Identify also the scale of measurement for each.
- What variables might be used to segment these industrial markets? (a) industrial sweepers, (b) photocopiers, (c) computerized production control systems, and (d) car rental agencies.The recently appointed Chief Executives Officer (CEO) of Agnus Ltd. is intent onmaking organization more competitive. He has made it clear that costs are too high andproductivity too low. The trade union that represent the steel workers in the company iswell – organized and has promised the workers that it will defend their wage levels andworking conditions. Identify the for change and causes for resistance in the company andclassify these according to whether they can be considered as deriving from internal orexternal sources.For-Profit Educatiton industry and firm Laureate education business model analysis by framework such as 5-forces by Porter, strengths, weakness, threats, opportunities, Pestel, or any other framework.
- What variables might be used to segment these industrial markets? (a) industrial sweepers, (b) photocopiers, (c) production control systems, and (d) car rental agencies.Describe an organization using Hofstede’s framework. Where is the organization on each of Hofstede's metrics?Name and briefly describe the elements of an organization’s microenvironment and discuss how they affect marketing.