In an oligopoly, the ideal pricing strategy is for all firms to charge the high price. Due to the structure of oligopoly markets, charging the low price is considered cheating, when there is more than one pricing-period expected, because competitors are likely to be shut out of the market in the short run. Assume that Dr. Fine and Dr. Feelgood are the only two medical doctors offering immediate walk-in medical services in a small rural town. Therefore, they operate in a two-firm oligopoly. Each doctor can charge either a high price or a low price for a standard medical visit. Figure 4 shows the possible profits for Dr. Fine and Dr. Feelgood, based on each doctor's pricing strategy.
In an oligopoly, the ideal pricing strategy is for all firms to charge the high price. Due to the structure of oligopoly markets, charging the low price is considered cheating, when there is more than one pricing-period expected, because competitors are likely to be shut out of the market in the short run. Assume that Dr. Fine and Dr. Feelgood are the only two medical doctors offering immediate walk-in medical services in a small rural town. Therefore, they operate in a two-firm oligopoly. Each doctor can charge either a high price or a low price for a standard medical visit. Figure 4 shows the possible profits for Dr. Fine and Dr. Feelgood, based on each doctor's pricing strategy.
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter12: Price And Output Determination: Oligopoly
Section: Chapter Questions
Problem 1E
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