Royersford Knitting Mills, Ltd., sells a line of women’s knit underwear. The firm now sells about 20,000 pairs a year at an average price of £40 each. Fixed costs amount to £240,000, and total variable costs equal £480,000. The production department has estimated that a 10 percent increase in output would not affect fixed costs but would reduce average variable cost by 40 cents. The marketing department advocates a price reduction of 5 percent to increase sales, total revenues, and profits. The arc elasticity of demand with respect to prices is estimated at −2. (mark as many as apply) The proposal to cut prices by 5 percent would increase total revenues from £800,000 to 836,000 – correct Total costs would be £759,200 and total profits would be £76,800– correct The proposal to cut prices by 5 percent would decrease total revenues from £800,000 to 836,000 – incorrect
Royersford Knitting Mills, Ltd., sells a line of women’s knit underwear. The firm now sells about 20,000 pairs a year at an average price of £40 each. Fixed costs amount to £240,000, and total variable costs equal £480,000. The production department has estimated that a 10 percent increase in output would not affect fixed costs but would reduce average variable cost by 40 cents. The marketing department advocates a price reduction of 5 percent to increase sales, total revenues, and profits. The arc elasticity of demand with respect to prices is estimated at −2. (mark as many as apply)
The proposal to cut prices by 5 percent would increase total revenues from £800,000 to 836,000 – correct
Total costs would be £759,200 and total profits would be £76,800– correct
The proposal to cut prices by 5 percent would decrease total revenues from £800,000
to 836,000 – incorrect
Total costs would be £759,200 and total revenues would be £76,800 – incorrect
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