In marketing, the segmentation seeks to: a. Divide the market into clusters of consumers who share similar needs b. Select attractive market opportunities that are in line with a company’s capabilities c. Create a distinctive image in the minds of consumers d. Develop effective marketing mix strategies
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In marketing, the segmentation seeks to:
Divide the market into clusters of consumers who share similar needs
Select attractive market opportunities that are in line with a company’s capabilities
Create a distinctive image in the minds of consumers
Develop effective marketing mix strategies
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- In marketing, the segmentation is to:a. Divide the market into clusters of consumers who share similar needsb. Develop effective marketing mix strategiesc. Select attractive market opportunities that are in line with a company’s capabilitiesd. Create a distinctive image in the minds of consumersIf Walmart divides potential customers into those who prefer to shop online versus those who prefer to shop in person at a Walmart location, it is using ________ as the basis of segmentation. a. Geographic variables b. Psychographic variables c. demographic variables d. Variables based on behavior (behavioral)Market segmentation can be best described as the process of ________. A. evaluating each market segment's attractiveness and selecting one or more segments to enter B. turning marketing plans into marketing actions to accomplish strategic marketing objectives C. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs D. assigning specific human attributes to a given brand E. maintaining a strategic fit between organizational goals and changing marketing opportunities
- After a company has defined its market segments, it can entre only one segment Select one: True FalseWhen marketers at Amazon. selected the Millennials, a demographic group that includes many college students, as potential customers for their new line of products, they were engaging in ________. A) occasion segmenting B) local marketing C) product diversification D) market targeting E) product positioningAnswer the following:(Note the group's product is beauty soap. All products must be different and must be in lined to different segments to marketing, example Demographic Segmentation, Geographic Segmentation, and Technographic Segmentation)
- 8. In assessing the effectiveness of a market segmentation approach, stability is theA. degree to which individual market segments are easy to identify and measureB. degree to which a segment is large cough and profitable enough to warrant investmentC. degree to which segment consumer preferences are stable over timeD. ability to communicate with and reach the target market6. The first step in segmenting and targeting markets is to A. recognize a need. B. group potential buyers into segments. C. create product groupings. D. estimate size of the overall market. E. develop a market-product grid.A Company that has been using mass marketing approach for decades to market its products in Kenya wants to adopt market segmentation, targeting and positioning. Explain the following to the company marketing manager;(a) Base for market segmentation(b) Requirements for effective segmentation (c) Steps involved in positioning process
- By dividing its market according to this specific type of market segmentation McDonald's may offer a variety of breakfast options of Spam and rice in Hawaii, tacos in Arizona, and lobster rolls in Massachusetts. What type of market segmentation is McDonald's utilizing? Psychographic segmentation Geographic segmentation Behavioral segmentation Demographic segmentation12- The market which is divided based on “income scale and family size of customers” is an example of _________. a. Behavioural segmentation b. Psychographic segmentation c. Demographic segmentation d. Geographic segmentationNot all segmentation schemes are useful. To be useful, market segments must rate favorably on certain key criteria. Explain