You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Demographic and 4 Psychographics

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.8: Positioning Strategies And Value Propositions
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You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Demographic and 4 Psychographics
Demographics
Psychographics
Hobbies
Age range
• Gender
Race or ethnic origin
Interests
Problem they are solving by
using your product/service
Concerns or anxieties they
may have about using your
product/service
Amount they are willing to
spend on your
product/service
Style/Fashion
Future Aspirations (ex. start
a family or retire)
Level of education
Occupation(s)
Household income
range
• Where do they live
Religion
Transcribed Image Text:Demographics Psychographics Hobbies Age range • Gender Race or ethnic origin Interests Problem they are solving by using your product/service Concerns or anxieties they may have about using your product/service Amount they are willing to spend on your product/service Style/Fashion Future Aspirations (ex. start a family or retire) Level of education Occupation(s) Household income range • Where do they live Religion
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