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Question 1
List 5 ways that
Question 2
What are the three types of marketing research? Indicate which type each item in the list below illustrates. The three types of marketing research are exploratory, descriptive, and causal. Explain your answers.
Question 3
Do the stages in the research process seem to follow the scientific method?
Question 4
Why is the “define research objectives” stage of the research process probably the most important?
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- Question 2 You plan to launch a small business to supplement your income. You believe that despite the economic challenges associated with Covid-19, there are several opportunities to start new business and have decided to start a fruit and vegetable delivery service business. Your friend cautions you against the idea because there are several existing and new entrants to this market. You value the opinion of your friend, and immediately set about doing a competitor analysis. Applying the theory that you have learned to your planned business by demonstrating the steps and considerations associated with competitor analysis.QUESTION 2 Analyse the various types of research designs and evaluate the strengths and weaknesses of each design. Assess the type of research design that is most commonly used by researchers, and which type of research design is the least reliable and why?Question 1: ‘Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return’. What are the steps would you follow as a marketing manager to create value for customers and to capture value from customers in return? Outline. ‘Outstanding marketing companies go to great lengths to learn about and understand their customers and marketplace’. What are the fundamental concepts that you would identify to understand customers and marketplace? Question 2: How does a consumer usually make a buying decision? ‘The brand’s full positioning is called its value proposition—the full mix of benefits on which the brand is positioned, and companies can choose from one of five winning value propositions on which to position their products’. State the five winning value propositions that you have learned from the lesson Question…
- Marketing FINAL REIVEW QUESTION ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATIO QUESTION 21 The company Macy's, due to the demand collapse caused by the coronavirus disruption in 2020 but also due to facing intense competition by Amazon, has decided to shut down 50 of their stores by 2027. The question of how many stores and where to close in 2023 is part of Macy's a. strategic plan b. long term plan c. tactical plan - implementation of strategic plan d. promotion strategy QUESTION 22 A European chocolate praline manufacturer, trying to enter the NYC market, decides to open with just one initial store instead of 10 stores. This is an example of a. Trend Analysis b. Market test c. Surveys of buyer intentions d. Delphi Technique QUESTION 23 Examining and analyzing the breakfast cereal industry characteristics, we can identify it as operating like a(n) a.…Question 4 The Marketing manager at PnP would need to focus on planning for digital marketing and would need to have strong planning techniques in place. PnP management has decided to use The Phased Approach and requires a critical evaluation of the phasing approaches and substantiation of which approach will be chosen. Please assist the marketing manager in compiling this.Question 1 Discuss why marketing management is important to an organization,and how corporate and business strategy analysis gives an organization a competitive advantage
- Question: Read the below paragraph and write a short review beyond agreeing or disagreeing the paragraph Marketers should build long-term relationships with the customers so that there will be trust between customers and the company. Building trust and customer relationships require a great deal of work, but ultimately, they pay off over the long term. People need to trust a brand before buying from it, and that trust comes from repeat transactions with the brand over time. A well-designed marketing automation system uses marketing analytics to track and analyze the entire marketing process from the first touch to purchase (Bi, 2019). It collects and analyzes data and then uses this data to drive the business's overall marketing efforts. Customer Relationship Management (CRM) systems are an essential element of the marketing function. In a typical CRM system, information is stored in a database about past, current, and potential customers. This information is then used to communicate…QUESTION 3 Academic research involves a thorough investigation into what is known about a given topic and is focused on making new discoveries for the scientific community. Appraise the importance of academic research and writing and further report on the ways academic research is used in practice.QUESTION 10 What is the difference between deductive and inductive research ? Give an example for deductive research. (Example should mention the Theory, Hypothesis, Observation and Confirmation.)
- Question 1. Question : The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care. Student Answer: vertical nonprofit spot secondary business institutional Question 2. Question : Business buyers are ultimately purchasing solutions to two problems: the organization’s economic and strategic problem and ________. Student Answer: their own personal need for individual achievement and reward the community’s continued health and well-being the fulfillment of the company’s social impact goals to maximize overall firm performance none of the above Question 3. Question : With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group. Student Answer: single-segment concentration selective specialization product specialization market specialization full market coverage Question 4. Question : In order to successfully develop…Question 2)Commercial television channels depend on one thing for survival - advertisement revenue. Naturally they have to come up with programs to attract the most number of people to watch their channels. Assuming that you are a television strategist (say for C9) and you have acquired some knowledge of market segmentation. You are to analyse the television market of C2 (ABC), SBS ,C7 ,C9 ,C10 based on the following questions.a) What do you think would be the most popular program that will be seen by the majority of the people in all these channels? How do you know that?Question 2)Commercial television channels depend on one thing for survival - advertisement revenue. Naturally they have to come up with programs to attract the most number of people to watch their channels. Assuming that you are a television strategist (say for C9) and you have acquired some knowledge of market segmentation. You are to analyse the television market of C2 (ABC), SBS ,C7 ,C9 ,C10 based on the following questions.a) What do you think would be the most popular program that will be seen by the majority of the people in all these channels? How do you know that? b)What type of people do you think will watch "Deal or no Deal"? c)Who would watch “The Bold and Beautiful” on C10 in the afternoon? d)f) In what ways can Australian soap operas like " Home and Away" compete with American sit -com programs like “The Big Bang Theory”.
