In pricing a product cost works as a floor and customer perception of the value of a product works as a guide to price a product explain this ???

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter19: The Problem Of Adverse Selection
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In pricing a product cost works as a floor and customer perception of the value of a product works as a guide to price a product explain this ???

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