In terms of expectations, when is a customer not satisfied, satisfied, and delighted?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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  1. In terms of expectations, when is a customer not satisfied, satisfied, and delighted?
  2. What is marketing? Briefly describe the core concepts of marketing. Discuss how these concepts relate to marketing practices.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing