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- In terms of expectations, when is a customer not satisfied, satisfied, and delighted?
- What is marketing? Briefly describe the core concepts of marketing. Discuss how these concepts relate to
marketing practices .
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- How do you expect target customer to measurably respond to your marketing strategy and tactics?Satisfaction of consumer needs and wants is the focal point of the marketing philosophy and the customer is considered to be king.’ Required:a) Comment on this statement and highlight the importance of the marketingphilosophy to modern business organizations.Explain what is the customer satisfaction rate and how is it measured?
- Customer satisfaction should be both a goal and a marketing tool for companies. DiscussIncreasing and enhancing client retention and loyalty is a vital component of any company's marketing strategy. It is essential to explain why and present two instances of companies using this technique.Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?
- Let's pretend you've been tasked with creating a customer-performance scorecard for the toy division of your company in your role as marketing controller. What are three metrics you might use?Satisfaction of consumer needs and wants is the focal point of the marketing philosophy and the customer is considered to be king.’ Comment on this statement and highlight the importance of the marketing philosophy to modern business organizations.A holistic marketing orientation can provide insight into the process of capturing customer value and is designed to address three key management questions. Describe and illustrate each of these key management questions * Your answer