What is impression management? Question 13 options: The process whereby you attempt to influence others' perceptions of you The process of deliberately revealing information about yourself that is significant and that would not normally be known by others The tendency to seek out information that confirms already existing opinions The tendency to attach meaning to another's behavior
What is impression management? Question 13 options: The process whereby you attempt to influence others' perceptions of you The process of deliberately revealing information about yourself that is significant and that would not normally be known by others The tendency to seek out information that confirms already existing opinions The tendency to attach meaning to another's behavior
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What is impression management?
Question 13 options:
The process whereby you attempt to influence others' perceptions of you
The process of deliberately revealing information about yourself that is significant and that would not normally be known by others
The tendency to seek out information that confirms already existing opinions
The tendency to attach meaning to another's behavior
Expert Solution
Step 1
Impression Management - It is the conscious or subconscious efforts laden by individuals to present themselves with the purpose to establish or preserve one's social status. The 5 strategies of impression management include Self-Promotion, Ingratiation, Exemplification, Intimidation, and Supplication were proposed by Jones & Pittman.
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