in the coming decade, marketing will be re-engineered from A to Z. marketers will need to rethink fundamentally the process by which they identify, communicate and deliver customer value. Explain this adage by Philip kotler

in the coming decade, marketing will be re-engineered from A to Z. marketers will need to rethink fundamentally the process by which they identify, communicate and deliver customer value. Explain this adage by Philip kotler

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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