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In the context of the tourist and hospitality industries, what factors motivate businesses to employ digital advertising?
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- What motivates marketers to embrace digital advertising, particularly in the travel and hospitality industries?What drives marketers (especially in the tourism and hospitality sectors) to use digital advertising?What makes marketers use digital advertising, especially in the tourism and hospitality industries?
- Discuss the ethical considerations and potential consequences of persuasive technology in the context of online advertising and consumer behavior.Which advertising and marketing strategies are not as persuasive? Are these strategies ethical? Why or why not?How do marketers measure the effectiveness of advertising?
- How can marketers ensure that their advertising is truthful and not misleading to consumers?How does the rise of ad blockers and ad-free platforms present challenges for digital marketers?Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?
- Which social media is considered the most creative and influential platform for Ad Display? Justify your answer with the help of current facts and figures across the globe.eXplain w hat are some prevalent pitfalls that organizations should steer clear of during the design and implementation phases of sales promotion campaigns?"What are the key components of a successful Integrated Marketing Communication plan?