in the replay case, founder justin real markets himself as a key component of the business, understanding that he is crucial to the product. this entrepreneurial approach is referred as: a.crossing the chasm b. guerilla marketing c. personal branding d. social networking.
in the replay case, founder justin real markets himself as a key component of the business, understanding that he is crucial to the product. this entrepreneurial approach is referred as: a.crossing the chasm b. guerilla marketing c. personal branding d. social networking.
Chapter7: Entrepreneurship
Section7.5: Managing A Small Business
Problem 1CTQ: What led MailChimps founders to change its focus on the customers they were selling to?
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in the replay case, founder justin real markets himself as a key component of the business, understanding that he is crucial to the product. this entrepreneurial approach is referred as:
a.crossing the chasm
b. guerilla marketing
c. personal branding
d. social networking.
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