The second half of the course is focused on an individual project to prepare a detailed “business case” report for a hypothetical energy management initiative and orally present it to an investment panel. The initiative can reflect the student’s individual interests and can be located anywhere in the world. It is suggested that initiatives focus on energy management for business, likely a demand-side management initiative to lower energy bills. Instructions Students select a hypothetical energy management initiative in Canada or abroad for her/his individual project. The selection includes submission of a 1-page summary (Calibri 11, double-spaced, 1” margins) to the instructor, including the following information: Type of project (energy efficiency program, power plant, transmission line, pipeline, building design, building renewal plan, transportation fleet, district energy utility). Location and size (population served and/or scale of energy production/savings). Target audience for the business case; 2 or 3 of the following stakeholders: investor, owner, regulatory, financial support, and/or customer base.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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The second half of the course is focused on an individual project to prepare a detailed “business case” report for a hypothetical energy management initiative and orally present it to an investment panel. The initiative can reflect the student’s individual interests and can be located anywhere in the world. It is suggested that initiatives focus on energy management for business, likely a demand-side management initiative to lower energy bills. Instructions Students select a hypothetical energy management initiative in Canada or abroad for her/his individual project. The selection includes submission of a 1-page summary (Calibri 11, double-spaced, 1” margins) to the instructor, including the following information: Type of project (energy efficiency program, power plant, transmission line, pipeline, building design, building renewal plan, transportation fleet, district energy utility). Location and size (population served and/or scale of energy production/savings). Target audience for the business case; 2 or 3 of the following stakeholders: investor, owner, regulatory, financial support, and/or customer base.

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