In this letter, you will give bad news to the reader. Your message should buffer bad news, present valid reasons for the refusal, de-emphasize the bad news, and close positively. 1. You must have the buffer, reasons, bad news, and closing (in this order) 2. Letters should be formatted using the block letter style guide Today you’ve received a solicitation from a well-meaning service organization, Making Caring Cities (MCC). MCC is inviting your company, Martinez Wealth Management, to be a featured sponsor of its annual Fix It Fair, which has volunteers from all over the city contributing one day’s labor to helping their less fortunate neighbors with yard work, home repairs, and other tasks. Your contribution of $1,000 will help pay for the volunteers’ t-shirts (on which your company’s name will appear), the supplies, and the picnic that will follow the day’s work. Any employees who volunteer will have the satisfaction of knowing they helped make someone’s home safer and more comfortable. Although this $1,000 doesn’t sound like much for a successful business, you’ve given over $5,000 to such causes this year, and that’s all you can afford right now. And even if you could afford the $1,000 donation, you’re not sure that the publicity opportunity MCC offers would be the best use of your money. Those helped by MCC aren’t likely to become your customers since one reason they’re being helped is that they can’t afford to pay for services like yours. Write the MCC chair a letter turning down the request for a sponsorship while building goodwill and promoting a positive image of your company as a supporter of MCC’s efforts. In fact, if MCC could use more volunteers, you and another employee might be interested in helping with some yard work during the Fix It Fair. You can make up MCC's chair's name and address, as well as your title and the address for Martinez Wealth Management. Making a letterhead is optional, but not at all necessary.
In this letter, you will give bad news to the reader. Your message should buffer bad news, present valid reasons for the refusal, de-emphasize the bad news, and close positively. 1. You must have the buffer, reasons, bad news, and closing (in this order) 2. Letters should be formatted using the block letter style guide Today you’ve received a solicitation from a well-meaning service organization, Making Caring Cities (MCC). MCC is inviting your company, Martinez Wealth Management, to be a featured sponsor of its annual Fix It Fair, which has volunteers from all over the city contributing one day’s labor to helping their less fortunate neighbors with yard work, home repairs, and other tasks. Your contribution of $1,000 will help pay for the volunteers’ t-shirts (on which your company’s name will appear), the supplies, and the picnic that will follow the day’s work. Any employees who volunteer will have the satisfaction of knowing they helped make someone’s home safer and more comfortable. Although this $1,000 doesn’t sound like much for a successful business, you’ve given over $5,000 to such causes this year, and that’s all you can afford right now. And even if you could afford the $1,000 donation, you’re not sure that the publicity opportunity MCC offers would be the best use of your money. Those helped by MCC aren’t likely to become your customers since one reason they’re being helped is that they can’t afford to pay for services like yours. Write the MCC chair a letter turning down the request for a sponsorship while building goodwill and promoting a positive image of your company as a supporter of MCC’s efforts. In fact, if MCC could use more volunteers, you and another employee might be interested in helping with some yard work during the Fix It Fair. You can make up MCC's chair's name and address, as well as your title and the address for Martinez Wealth Management. Making a letterhead is optional, but not at all necessary.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In this letter, you will give bad news to the reader. Your message should buffer bad news, present valid reasons for the refusal, de-emphasize the bad news, and close positively.
1. You must have the buffer, reasons, bad news, and closing (in this order)
2. Letters should be formatted using the block letter style guide
Today you’ve received a solicitation from a well-meaning service organization, Making Caring Cities (MCC). MCC is inviting your company, Martinez Wealth Management, to be a featured sponsor of its annual Fix It Fair, which has volunteers from all over the city contributing one day’s labor to helping their less fortunate neighbors with yard work, home repairs, and other tasks. Your contribution of $1,000 will help pay for the volunteers’ t-shirts (on which your company’s name will appear), the supplies, and the picnic that will follow the day’s work. Any employees who volunteer will have the satisfaction of knowing they helped make someone’s home safer and more comfortable.
Although this $1,000 doesn’t sound like much for a successful business, you’ve given over $5,000 to such causes this year, and that’s all you can afford right now. And even if you could afford the $1,000 donation, you’re not sure that the publicity opportunity MCC offers would be the best use of your money. Those helped by MCC aren’t likely to become your customers since one reason they’re being helped is that they can’t afford to pay for services like yours.
Write the MCC chair a letter turning down the request for a sponsorship while building goodwill and promoting a positive image of your company as a supporter of MCC’s efforts. In fact, if MCC could use more volunteers, you and another employee might be interested in helping with some yard work during the Fix It Fair.
You can make up MCC's chair's name and address, as well as your title and the address for Martinez Wealth Management. Making a letterhead is optional, but not at all necessary.
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