Consumer behavior deals with the decision-making processes of people who would like to purchase goods and services for consumption. It specifically deals with decisions/questions on what, why, when, and how do consumers buy, and for what reason do they buy. Given this premise, list down 5 changes in the behavior of the consumers that you have observed because of COVID-19 pandemic.

Consumer behavior deals with the decision-making processes of people who would like to purchase goods and services for consumption. It specifically deals with decisions/questions on what, why, when, and how do consumers buy, and for what reason do they buy. Given this premise, list down 5 changes in the behavior of the consumers that you have observed because of COVID-19 pandemic.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 1DYMP

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