Flurrbies, a brand of unique winter accessories that quickly fell in and out of favor with customers, is an example of a O a. style O b. norm OC subculture O d. fashion O e. fad
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- Question-2 Read the given scenario and answer the following. Use separate heading to answer each point. The maximum limit of words-count in each part is 300 words: Explain time utility and place utility in the context using 7 R’s of logistics. Identify the drivers of logistics. A Rose Is a Rose, but Only If It Is Fresh Supply chains for food and flowers must be fast, and they must be good. When the food supply chain has a problem, the best that can happen is the customer does not get fed on time; the worst that happens is the customer gets food poisoning and dies. In the floral industry, the timing and temperature are also critical. Indeed, flowers are the most perishable agricultural item—even more so than fish. Flowers not only need to move fast, but they must also be kept cool, at a constant temperature of 33 to 37 degrees. And they must be provided preservative-treated water while in transit. Roses are especially delicate, fragile, and perishable. Eighty percent of the roses…QUESTION 64 Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience QUESTION 67 Marketing should guide the firm’s mission by making sure the organization is focused offering value to a. its existing and potential future customers. b. its next generation of customers. c. its current customers. d. its best customers.QUESTION- Australian Discount Retail (a former Australian variety retailer), Jusco (a Japanese grocery discount retailer, now part of AEON), and Primark (a UK discount clothing chain) pioneered ‘cheap chic’ — combining discount store prices with fashion appeal. What are the principal challenges of designing and implementing a ‘cheap chic’ strategy?Design a 'cheap chic’ strategy for a company entering another market, for example restaurants, sports shoes, cosmetics or office supplies.
- What practice involves the researching of goods in a store without buying them, and then shopping on the Internet for better deals? Question 8 options: a) Investigative purchasing b) Moderate involvement decision making c) High involvement decision making d) ShowroomingQuestion 1 – In 1993, McDonalds opened the first of its chain of McCafé coffee houses in Melbourne Australia. Since then, the chain has spread throughout the world with roughly 1,300 cafes worldwide. After further reading, provide the following: First, identify who you believe to be the target customer segment and customer need. Second, describe an appropriate marketing strategy (product, price, distribution, and promotion) for this offering. Target Market – Customer Need/Problem – Product – Price – Distribution – Promotion – NOTE: -no chatgpt answers -no plagiarism should be found -subject : businessQUESTION 20 Which of the following is not one of the key elements of the balanced scorecard for social ventures? Volunteers’ qualifications. Internal processes. Customers. Financial perspective.
- QUESTION 91 Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a. Geographic segmentation because the use of trash cans isn’t dependent upon geography b. Psychographic segmentation because the variables are difficult for marketers to measure c. Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover d. Demographic segmentation because nearly every household utilizes trash cans. QUESTION 93 Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goalsQuestion 1 Interpreting the reasons for studying consumer behaviour has different implications. Organizations may prioritize on certain factors such as changing product life cycle, or the augmented role of services marketing with reference to their nature of business and current market requirement. As a student of consumer behaviour, explain ONE (1) most important reason why consumer behaviour is important for each of the below given business entity. Justify your choice with relevant background. a. A toy manufacturing company. b. A mobile manufacturing company. c. A five-star hotel.Question 5 Consider the following case study, then answer the questions that follow: Going offline for the most rounded customer experience By Maria Michael 10 Sep 2019 The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital really reducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic. Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by…
- Question 5 Consider the following case study, then answer the questions that follow: Going offline for the most rounded customer experience By Maria Michael 10 Sep 2019 The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital really reducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic. Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by…Question 5 Consider the following case study, then answer the questions that follow: Going offline for the most rounded customer experience By Maria Michael 10 Sep 2019 The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital really reducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic. Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by…8. Which of the following provides direction to the company by answering the question about what business a company is in? Question 8 options: Code of ethics Environmental analysis Competitive analysis Mission statement