Quantifiable characteristics or qualities or a specific group of people. Examples include age, race, gender and marital status

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
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Quantifiable characteristics or qualities or a specific group of people. Examples include age, race, gender and marital status

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data mining
database marketing
demographic trend
demographics
fad
hypothesis
marketing trend
marketing-information system (MkIS)
order bias
product trend
social trend
trend
Transcribed Image Text:data mining database marketing demographic trend demographics fad hypothesis marketing trend marketing-information system (MkIS) order bias product trend social trend trend
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Step 1 Introduction

Every marketer prefers to study the population characteristics to understand the required products among them and hence produce the goods accordingly.

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