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- When XYZ Company began mixing perfume in the manufacturing of their original detergent products, this represented which new product category? A. Addition to a product line B. New Product Development C. New Product Line D. Repositioning10 New-to-the-world products are used to reposition brands. A. True B. FalseCreate a marketing plan on a new hair product. (1). Description of the product (2). Target Market of the Product (3). Brief overview of the Marketing Mix of the Product.
- which was entitled "Products, Services, and Brands Building Customer Value" answer on the VIA following question by your own word in full detail. 1- Briefly describe the steps in the new product development process. 2- Mentioned at least two reasons why drive companies thinking to develop their own productsCircle the correct answer 1. What builds the image of the product in the minds of consumers? A.Price. B. The product itself. C. Trade name D.After sales services.[Eraser] Pencil erasers that look like food products, such as an ice cream cone or hamburger, rose quickly in popularity a few years ago, but a year later the food eraser declined just as fast as it rose to popularity. Therefore, food erasers had a very brief product life cycle. The food eraser is a(n): O Unlucky product O Failed product O Fad product Revolutionary product O Decline product
- 12.Which of the following best describes the advantage a brand offers it's customers (i.e. why a brand is important to its customers)? Be sure you think about the advantage of a brand — not necessarily the product. Group of answer choices The brand is something customer thinks about all the time. As a result, it doesn't matter what kind of product the brand has made before, they'll buy anything from a brand. A brand always makes a customer feel better about themselves. Customers rely on brands to make their shopping decisions easier and to be more confident about their choices in purchasing products/hiring services.Which of the following is most likely to be an example of an unsought product? A. A MP3 player B. A Lexus LS 400 luxury automobile C. A flight on American Airlines D. Burial Insurance E. Ivory soap36. 34. What can a business can do to make sure that their advertising and labeling areaccurate? a. Have an expert from different expertise that are related to the product check and monitor its contentb. Get a selected customers from the market see first the advertisement and labellingc. Compare your advertising and labeling versus the competitors to see if youare in the same line of wordsd. Have the staff from different department check the advertising and labelling for trial if its convincing
- 1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…3. Which of the following refers to the marketing copy that explains what a product is and why it is worth purchasing?A. Prototype B. Product description C. Business Model D. SuppliersRegarding product attributes which is correct? O A product has more attributes than tangible and intangible ones ONeither tangible nor intangible product attributes are important O Tangible product attributes are more important than intangible ones O Both tangible and intangible product attributes are important Intangible product attributes are more important than tangible ones