Manager pressurizes salesman to sell 500 units of XYZ product to meet monthly sales target in last two days. However, the market has lost its potential to consume that many units due to COVID-19 enforced lockdown. Salesman places fake orders and delivers goods to market despite knowing that customers will return them because they did not recognize that order. The salesman does this to show a receipt to the manager to make him happy. What is the name of barrier manager is confronted with? How can manager overcome this barrier? Describe any of three barriers to affective communication and indicate what manager can do overcome
Manager pressurizes salesman to sell 500 units of XYZ product to meet monthly sales target in last two days. However, the market has lost its potential to consume that many units due to COVID-19 enforced lockdown. Salesman places fake orders and delivers goods to market despite knowing that customers will return them because they did not recognize that order. The salesman does this to show a receipt to the manager to make him happy. What is the name of barrier manager is confronted with? How can manager overcome this barrier? Describe any of three barriers to affective communication and indicate what manager can do overcome
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Manager pressurizes salesman to sell 500 units of XYZ product to meet monthly sales target in last two days. However, the market has lost its potential to consume that many units due to COVID-19 enforced lockdown. Salesman places fake orders and delivers goods to market despite knowing that customers will return them because they did not recognize that order. The salesman does this to show a receipt to the manager to make him happy.
- What is the name of barrier manager is confronted with?
- How can manager overcome this barrier?
- Describe any of three barriers to affective communication and indicate what manager can do overcome?
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