Select any local pakistani brand of your choice (except shan company)Assess the advertisements of the brand to identify the following:What factors of perception the brand Is implying to break clutter and gain attention?What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand?How is the brand motivating the customer? (use theories to strengthen your answer)Describe the brand's personality using the brand personality theory.Describe the message appeal being used in the advertisement and How?

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Select any local pakistani brand of your choice (except shan company)
Assess the advertisements of the brand to identify the following:
- What factors of perception the brand Is implying to break clutter and gain attention?
- What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand?
- How is the brand motivating the customer? (use theories to strengthen your answer)
- Describe the brand's personality using the brand personality theory.
- Describe the message appeal being used in the advertisement and How?

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