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Create a short paragraph about Selling a product 'a high-tech ballpen' (IN THE PATTERN OF DEVELOPMENT "PERSUASION")
ps. answer can be short
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- Match each social media marketing action with the appropriate step of the new-product development process. Terms: New-product strategy development Product development Business analysis Idea screening Test marketing Product launch Idea generation Determining that smartphone apps and social media are important parts of the bank’s future plans to reach young consumers Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better Inviting younger “fans” of the bank’s social media sites to have a free trial of the new smartphone app Having a Facebook discussion with consumers on what they would ideally like to have from a bank smartphone app Creating a prototype of the smartphone app Using Twitter to ask followers what prices they are willing to pay for smartphone apps Developing a social media site that allows college consumers to review and provide feedback on new product…Which of these statements is true about the nature of brand recognition and brand recall? Brand recall is easier to achieve than brand recognition. Brand recognition is easy to achieve in consumer markets but much harder in industrial markets. Brand recognition is easier to achieve than brand recall. Brand recall is much more important than brand recognition. Brand recognition is much more important than brand recall.5. While interactive marketing provides more precision in reaching your target customer it often costs more than traditional marketing. A. True B. False 6. A slogan does not need to be memorable as long as it can be legally protected with a trademark. A.True B. False 7. A company should change their brand positioning when they introduce a new product. A. True B. False 8. Aided awareness is another term for brand recall A. True. B. False 9. Secondary association can positively impact brand equity. A. True B. False
- 5. What will be the key barriers to adoption (Roger’s 5 Factors) that will have to be addressed considering the product and briefly describe what tactics will be used to address these barriers? Consider this in terms of how Mio Amore is differentiated from the competition. (300 maximum word limit)17- Which one of the following options is not a “need discovery” process? a. Argue with prospect b. Establish buying motives c. Listen and get response d. Ask appropriate question1. The pattern of growing and declining sales in a product category over time is a. primary stage. b. product life cycle. c. development stage. d. introduction stage. 2. Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say? a. You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it. b. You know he is old enough to make purchases on his own c. You know he can afford it. d. You know he is single and does not live with his family who might give him advice. 3. A valid marketing objective meets which of the following criteria? a. All of these b. It must be measurable. c. It must be specific d. It must be time-bound.
- What are the major components of a marketing strategy? 1 - 2 paragraphs42-Based on the market positioning, which of these is the marketers' objective? To create a bad impression about the competitor's product To create unique market positions for their products in the customer's mind To create confusion among customers about their product None of the option1. As industries mature , sales volume levels off and technological differences among brands tend to shrink . Select one : True False 2. The need for security , love and belonging are basic physical needs of human beings . Select one : True False
- 6- A verbal misrepresentation made about products intended to take advantage of customers in some way is called? a. Hoarding b. Riba c. Trickery d. IntegrityVery simple answer needed and no word limitations. Question 2) The Brompton brand of folding bike is very successful. However there is a newly establish brand called CHEDECH. How would the bike buyers who are interested in cycling respond to this new choice of an almost lookalike folding bike.Is it ethical to use SOCMED, as some bloggers may not be disclosing the fact that they are being compensated for product or brand endorsement? Justify with TWO (2) points