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Aside from cost, what advantages might radio ads have over tv ads?
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- What are some types of rich media ads, and what are their general advantages and disadvantages?What is an advertisement that you have seen that you think does a good job of getting attention, holding interest, creating desire for the product/service, or obtaining action? On what form of media did you see this ad? Explain in a few sentences.What are "negative keywords," and why are they useful in pay-per-click advertising?
- Why would an advertiser choose radio advertising over other available media?Are sponsorships a part of advertising or a different kind of promotional method?What differences and similarities do you see in these two advertisements? As a consumer which phone would you buy based on the ad and knowledge you already have and why? Please no plagiarism or paraphrasing.