Is the consumer marketing approach taken by “LIVE TESTS" appropriate for all B- to-B marketers? Explain.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
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Is the consumer marketing approach taken by “LIVE TESTS" appropriate for all B-
to-B marketers? Explain.
Transcribed Image Text:Is the consumer marketing approach taken by “LIVE TESTS" appropriate for all B- to-B marketers? Explain.
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