For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation provided in lecture 5 to support your justification. Answer this question in 300 words.
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For each of the following products, identify the segmentation base that you consider the best
for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays.
Explain your choices. You are required to use 4 key types of market segmentation provided
in lecture 5 to support your justification.
Answer this question in 300 words.
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- After the market segmentation process, the next step for the marketer is to begin to understand the process of thinking through how to blend the (4) P's into the marketing strategy. Your "to do" --identify what follows the market segmentation process? Product Positioning Revisions/Improvements to existing product Target Marketing Identification Consumer Adoption ProcessSelect a new product which is to be launched in market. And explain the following points in detail. 1) SWOT analysis of that product. 2) Types of segmentation for that product. 3) positioning startegy for that product.Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.
- Psychographic segmentation. Visit the websites ofCaterpillar, Marriott Hotels, and Dr Pepper. How does eachfirm employ psychographic segmentation (such as the VALSapproach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and thetypes of products sold by each firm?www.cat.comwww.marriott.comwww.drpepper.comSegmentation assumes that customers in the same segment have similar preferences and buying behavior (Green, 1977; Wind, 1978). Segmentation enables businesses to gain empathy for the segment's needs, and target them with products, services and marketing messages which are relevant. Consumers today respond poorly to mass marketing approach as “one-size-fits-all” messages lack contextual relevance (Bianco, 2004). Therefore Nike applies segmentation in its product lines to gain competitive advantage. Please share Nike Segmentation criteria and target market approaches, why they move from mass marketing to customization?List at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo) PRODUCT 1: Kia SedonaGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3PRODUCT 2:Porsche 911 TurboGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3
- I need this question done in 10 minutes A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not. B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour). C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.Product: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…ESSAY writing. Provide your answers and make at least four statements in a phrase to obtain 10 points and highlight your main points, and provide solution for computation In market segmentation we have bases in consumer markets, from there choose one and discuss it?
- Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point fontMarket segmentation divides a total market into groups of people with similar needs in order to design an effective marketing mix. Describe Tesla Automobiles marketing segmentation related to it. Why might this strategy be used?What is the major problem faced by Burt’s Bees in this case? e.g., The major problem (or challenge) facing Burt’s Bees is the brand is targeted to an inappropriate segment. WHAT strategic marketing steps should the new owners of the Burt’s Bees company (Clorox) take to overcome this challenge? e.g., Instead of targeting older consumers who are concerned about their health, Clorox should target a new customer segment. They should focus on a younger segment that is environmentally conscious, who would be willing to pay a premium for the Burt’s Bees branded products.