Is the impossible Burger a convience product, a shopping product, or speciality product? what are the implications for marketing this meatless burger?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 3DYMP
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Is the impossible Burger a convience product, a shopping product, or speciality product? what are the implications for marketing this meatless burger?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing