Answered: Why would it be a good product for US…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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McDonald's adapts its products to the tastes of consumers all over the world. I've had the opportunity of tasting a few products on Mickey D's menus from other countries, and the Thai Chicken wings are delicious!! That being said, other products may not be suitable to American tastes. Take a look at these two websites, and look for one product that you think could be adapted to US consumer tastes. (Don't pick the mozzarella sticks - they have be brought here already.)

Why would it be a good product for US consumers? Is there anything that would prevent it from being successful?
What product on the typical US McDonald's menu would be a good fit for that country's McDonald's? Why? (Consider the tastes of people in that country!!)https://www.eatthis.com/mcdonalds-food-around-the-world/

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