It might be predicted that consumer buying behavior would vary with the location of products in a store. Therefore, a team of market researchers looked at the sales per day for a known and unknown brand of candy bars. Additionally, the researchers placed the candy bars in the usual location and next to the cash register in different stores. What can the market researchers conclude with an α of 0.01? known brand known brand unknown brand unknown brand usual register usual register 1624191773018 25151620312719 11691314711 19181621221719 A) Obtain/compute the appropriate values to make a decision about H0. Location: critical value = test statistic = Decision: Brand: critical value = test statistic = Decision: Interaction: critical value = test statistic = Decision: B) Compute the corresponding effect size(s) and indicate magnitude(s).Location: η2 = Brand: η2 = Interaction: η2 = C) Make an interpretation based on the results. There is a location difference on candy bar sales. There is no location difference on candy bar sales. There is a brand difference on candy bar sales. There is no brand difference on candy bar sales. There is a location by brand interaction on candy bar sales.T here is no location by brand interaction on candy bar sales.

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Description: It might be predicted that consumer buying behavior would vary with the location of products in a store. Therefore, a team of market researchers looked at the sales per day for a known and unknown brand of candy bars. Additionally, the researchers

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It might be predicted that consumer buying behavior would vary with the location of products in a store. Therefore, a team of market researchers looked at the sales per day for a known and unknown brand of candy bars. Additionally, the researchers placed the candy bars in the usual location and next to the cash register in different stores. What can the market researchers conclude with an α of 0.01?

known brand	known brand	unknown brand	unknown brand
usual	register	usual	register
16 24 19 17 7 30 18	25 15 16 20 31 27 19	11 6 9 13 14 7 11	19 18 16 21 22 17 19

A) Obtain/compute the appropriate values to make a decision about H₀.

Location: critical value = test statistic =
Decision:

Brand: critical value = test statistic =
Decision:

Interaction: critical value = test statistic =
Decision:

B) Compute the corresponding effect size(s) and indicate magnitude(s).
Location: η² =

Brand: η² =

Interaction: η² =

C) Make an interpretation based on the results.

There is a location difference on candy bar sales.

There is no location difference on candy bar sales.

There is a brand difference on candy bar sales.

There is no brand difference on candy bar sales.

There is a location by brand interaction on candy bar sales.T

here is no location by brand interaction on candy bar sales.

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