Ivan runs a small independent movie theatre in Scarborough, which presently attracts 1,000 customers per week at a ticket price of $6. His customer base comprises 800 adult customers and 200 seniors. He would like to increase his total revenue by practising price discrimination. He knows that the demand by adults is fairly inelastic and that a change in the admission price of $1 would change the quantity by 90 customers. He also recognizes that the demand by seniors is fairly elastic and a $1 change in the price would result in a change of 60 customers. Seniors Total Adults Total Price Quantity Revenue Quantity Revenue $2 4000 200 a. From this information, complete the table above. b. What is Ivan's present total revenue? Total revenue: $ 0000 c. Should he increase or decrease the price for adults? Should he increase or decrease the price for seniors? Adults: Increase Seniors: Decrease d. What price will maximize the total revenue from adult customers? Adult price: $[ e. What price will maximize the total revenue from seniors? Seniors' price: $| f. What will be the total revenue from both groups? Total revenue: $ Total revenue from adults: $ Total revenue from seniors: $

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
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Ivan runs a small independent movie theatre in Scarborough, which presently attracts 1,000 customers per week at a ticket price of $6.
His customer base comprises 800 adult customers and 200 seniors. He would like to increase his total revenue by practising price
discrimination. He knows that the demand by adults is fairly inelastic and that a change in the admission price of $1 would change the
quantity by 90 customers. He also recognizes that the demand by seniors is fairly elastic and a $1 change in the price would result in a
change of 60 customers.
Adults
Seniors
Total
Revenue
Total
Price
Quantity
Quantity
Revenue
$2
4
B00
4800
200
1200
a. From this information, complete the table above.
b. What is Ivan's present total revenue?
Total revenue: $
6000
c. Should he increase or decrease the price for adults? Should he increase or decrease the price for seniors?
Adults: Increase
Seniors: Decrease
d. What price will maximize the total revenue from adult customers?
Adult price: $|
e. What price will maximize the total revenue from seniors?
Seniors' price: $|
f. What will be the total revenue from both groups?
Total revenue: $
Total revenue from adults: $
Total revenue from seniors: $
Transcribed Image Text:Ivan runs a small independent movie theatre in Scarborough, which presently attracts 1,000 customers per week at a ticket price of $6. His customer base comprises 800 adult customers and 200 seniors. He would like to increase his total revenue by practising price discrimination. He knows that the demand by adults is fairly inelastic and that a change in the admission price of $1 would change the quantity by 90 customers. He also recognizes that the demand by seniors is fairly elastic and a $1 change in the price would result in a change of 60 customers. Adults Seniors Total Revenue Total Price Quantity Quantity Revenue $2 4 B00 4800 200 1200 a. From this information, complete the table above. b. What is Ivan's present total revenue? Total revenue: $ 6000 c. Should he increase or decrease the price for adults? Should he increase or decrease the price for seniors? Adults: Increase Seniors: Decrease d. What price will maximize the total revenue from adult customers? Adult price: $| e. What price will maximize the total revenue from seniors? Seniors' price: $| f. What will be the total revenue from both groups? Total revenue: $ Total revenue from adults: $ Total revenue from seniors: $
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