Ivan runs a small independent movie theatre in Scarborough, which presently attracts 1,000 customers per week at a ticket price of $6. His customer base comprises 800 adult customers and 200 seniors. He would like to increase his total revenue by practising price discrimination. He knows that the demand by adults is fairly inelastic and that a change in the admission price of $1 would change the quantity by 90 customers. He also recognizes that the demand by seniors is fairly elastic and a $1 change in the price would result in a change of 60 customers. Seniors Total Adults Total Price Quantity Revenue Quantity Revenue $2 4000 200 a. From this information, complete the table above. b. What is Ivan's present total revenue? Total revenue: $ 0000 c. Should he increase or decrease the price for adults? Should he increase or decrease the price for seniors? Adults: Increase Seniors: Decrease d. What price will maximize the total revenue from adult customers? Adult price: $[ e. What price will maximize the total revenue from seniors? Seniors' price: $| f. What will be the total revenue from both groups? Total revenue: $ Total revenue from adults: $ Total revenue from seniors: $
Ivan runs a small independent movie theatre in Scarborough, which presently attracts 1,000 customers per week at a ticket price of $6. His customer base comprises 800 adult customers and 200 seniors. He would like to increase his total revenue by practising price discrimination. He knows that the demand by adults is fairly inelastic and that a change in the admission price of $1 would change the quantity by 90 customers. He also recognizes that the demand by seniors is fairly elastic and a $1 change in the price would result in a change of 60 customers. Seniors Total Adults Total Price Quantity Revenue Quantity Revenue $2 4000 200 a. From this information, complete the table above. b. What is Ivan's present total revenue? Total revenue: $ 0000 c. Should he increase or decrease the price for adults? Should he increase or decrease the price for seniors? Adults: Increase Seniors: Decrease d. What price will maximize the total revenue from adult customers? Adult price: $[ e. What price will maximize the total revenue from seniors? Seniors' price: $| f. What will be the total revenue from both groups? Total revenue: $ Total revenue from adults: $ Total revenue from seniors: $
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 6MC
Related questions
Question
Please help with Question F and kindly provide solutions.
thank you
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.Recommended textbooks for you
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning