John  owns the Latin Chocolate store. He charges $5 per pound for her hand made chocolate. You, the economist, have calculated the elasticity of demand for chocolate in her town to be 0.8. If he wants to increase his total revenue, what advice will you give him and why?  Be able to explain your answer.

Managerial Economics: A Problem Solving Approach
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Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
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John  owns the Latin Chocolate store. He charges $5 per pound for her hand made chocolate. You, the economist, have calculated the elasticity of demand for chocolate in her town to be 0.8. If he wants to increase his total revenue, what advice will you give him and why?  Be able to explain your answer.

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