Which statement is NOT true, with respect to 'Corporate Level Managers' (CEO's, VP's etc.) a Translate action-oriented, corporate level direction and intent into concrete objectives and strategies for SBU's. b Demand a high level of Technical Skills C Demand a high level of Human Skills d. Seek structured, pushed data for making decisions

Which statement is NOT true, with respect to 'Corporate Level Managers' (CEO's, VP's etc.) a Translate action-oriented, corporate level direction and intent into concrete objectives and strategies for SBU's. b Demand a high level of Technical Skills C Demand a high level of Human Skills d. Seek structured, pushed data for making decisions

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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he strategic management process is a. a set of activities that will assure a temporary advantage and average returns for the firm. b. a decision-making activity concerned with a firm’s internal resources, capabilities, and competencies, independent of the conditions in its external environment. c. a process directed by top-management with input from other stakeholders that seeks to achieve above-average returns for investors through effective use of the organization’s resources. d. the full set of commitments, decisions, and actions required for the firm to achieve above-average returns and strategic competitiveness.
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A vision is aspirational, stating what the firm wants to be. True / False
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