“Keep Fit” Gym As today’s consumers are becoming more health conscious, the demand of fitness centers (Gym) are increasing at different parts of the country rapidly. As a marketing manager, the manager's responsibility is to understand the model of consumer behaviour  regarding a Gym- “Keep Fit”. So, try to explain how the customers can undertake the model of consumer behaviour of going to a Gym.

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Form Utility

The term utility in general refers to the satisfaction earned from usage of a particular product or service. Utility always plays an important role because it influences various important elements like demand & thereby the price of the good or service as well. Though utility is not easy to measure, various types of economic models can be used indirectly. There can be various types of utilities like economic utility, marginal utility, cardinal utility, form utility.