Kenneth thought the company should promote the new product in foreign markets by having a contest in which the winner would receive a one-year supply of the product. Which type of advertising strategy is Kenneth suggesting? Multiple Choice sales promotion pop-up ads personal selling

Kenneth thought the company should promote the new product in foreign markets by having a contest in which the winner would receive a one-year supply of the product. Which type of advertising strategy is Kenneth suggesting? Multiple Choice sales promotion pop-up ads personal selling

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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Concept explainers

Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.

Question

Kenneth thought the company should promote the new product in foreign markets by having a contest in which the winner would receive a one-year
supply of the product. Which type of advertising strategy is Kenneth suggesting?
Multiple Choice
sales promotion
pop-up ads
O personal selling
public relations

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