Kier, in The scenario, wants to determine how each of the 3 companies will decide on possible new investments. He was able to determine the new investment pay off for each of the three choices as well as the probability of the two types of market. If a company will launch product 1, it will gain 50,000 if the market is successful and lose 50,000 if the market is a failure. If a company will launch product 2, it will gain 25,000 if the market is successful and lose 25,000 if the market will fail. If a company decides not to launch any of the product, it will not be affected whether the market will succeed or fail. There is a 56% probability that the market will succeed and 44% probability that the market will fail. What will be the companies decision based on EMV? What is the decision of each company based on expected utility value?
Kier, in The scenario, wants to determine how each of the 3 companies will decide on possible new investments. He was able to determine the new investment pay off for each of the three choices as well as the probability of the two types of market. If a company will launch product 1, it will gain 50,000 if the market is successful and lose 50,000 if the market is a failure. If a company will launch product 2, it will gain 25,000 if the market is successful and lose 25,000 if the market will fail. If a company decides not to launch any of the product, it will not be affected whether the market will succeed or fail. There is a 56% probability that the market will succeed and 44% probability that the market will fail. What will be the companies decision based on EMV? What is the decision of each company based on expected utility value?
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 17.5IP
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2. Kier, in The scenario, wants to determine how each of the 3 companies will decide on possible new investments. He was able to determine the new investment pay off for each of the three choices as well as the probability of the two types of market. If a company will launch product 1, it will gain 50,000 if the market is successful and lose 50,000 if the market is a failure. If a company will launch product 2, it will gain 25,000 if the market is successful and lose 25,000 if the market will fail. If a company decides not to launch any of the product, it will not be affected whether the market will succeed or fail. There is a 56% probability that the market will succeed and 44% probability that the market will fail. What will be the companies decision based on EMV? What is the decision of each company based on expected utility value?
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