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- How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior? Relate with real life examples from your experience.Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examplesWhy do we regard post-purchase assessment to be an important element of the purchasing decision? What significance does this stage have for a marketer?
- An individual’s buying decisions are further influenced by psychological factors. What are they?How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior?Discuss the Consumer Buying Decision Process: the 5-stage Model (using aparticular product/ service or brand as your example).
- List types of Consumer Buying Decisions and Consumer Involvement?Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer: What was your motive for purchasing the product? Explain in detail why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations in details with relevant examples.