-Can you Present a diagram of the consumer decision process and describe the role of marketing in each stage of this process which can be adapted in healthcare services?
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-Can you Present a diagram of the consumer decision process and describe the role of marketing in each stage of this process which can be adapted in healthcare services?
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- Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?What is Consumer Decision Making? Explain with an example?What types of situational considerations affect the purchasing behaviour of consumers? Explain all each of these considerations affects the judgement of the customer.
- Based on "Understanding Buyer Behavior'' and “Core concepts of marketing” -Present a diagram of the consumer decision process. What is the role of marketing in each stage of this process which can be adapted in healthcare services? (Write the answer in 500 words).How was the study conducted about End Users’ Purchasing Task Involvement, Power and Influence Strategies in Organizational Buying? How were the datasets gathered?Write a short explanation to this question: When evaluating alternatives, consumers may go through three types of choice processes (affective, attitude-based, and attribute-based). Please select three products/services (different to the one described in class) that reflect each of these choice processes and describe the consumer decision scenarios for these products.
- List types of Consumer Buying Decisions and Consumer Involvement?Trace how you might go through the steps in the consumer decisionprocess if you were thinking of buying a smart home device.Identify a product which you have recently purchased from an outlet and apply consumer decision-making model in detail. (words limit 200)