Macmillan Learning Consider the CEO of a company that sells coffee at small free standing shops around the country. The Board of Directors is considering increasing the number of locations in an effort to increase total revenue, ceteris paribus. Use the data to determine if revenue is responsive to the number of locations. Use the midpoint method to calculate percentages. Number of locations Total revenue Calculate the percentage change in locations. 2012 3000 $60 million Calculate the percentage change in total revenue. Based on the CEO's analysis, he reports to the Board that total revenue is inelastic with respect to the number of locations. total revenue is unit elastic with respect to the number of locations. O total revenue is elastic with respect to the number of locations. 2013 3750 $75 million percentage change in total revenue: percentage change in locations: % %

Macmillan Learning Consider the CEO of a company that sells coffee at small free standing shops around the country. The Board of Directors is considering increasing the number of locations in an effort to increase total revenue, ceteris paribus. Use the data to determine if revenue is responsive to the number of locations. Use the midpoint method to calculate percentages. Number of locations Total revenue Calculate the percentage change in locations. 2012 3000 $60 million Calculate the percentage change in total revenue. Based on the CEO's analysis, he reports to the Board that total revenue is inelastic with respect to the number of locations. total revenue is unit elastic with respect to the number of locations. O total revenue is elastic with respect to the number of locations. 2013 3750 $75 million percentage change in total revenue: percentage change in locations: % %

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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