An insurance company in Indonesia has just decided to form a digital company to provide the latest services for its customers. Currently the company already has its physical institution that was founded in 2010 and because wants to follow the digital trends, the company intends to develop a digital strategy. (Use the assumption)Questin :Identify and explain type of change needed for the company to success implement the digital company. If the company must develop a new system vs enhance existing systems to support the business growth, what are the system acquisition options that need to consider and explain the suitable option

Answered: An insurance company in Indonesia has…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

An insurance company in Indonesia has just decided to form a digital company to provide the latest services for its customers. Currently the company already has its physical institution that was founded in 2010 and because wants to follow the digital trends, the company intends to develop a digital strategy. (Use the assumption)

Questin :

Identify and explain type of change needed for the company to success implement the digital company.
If the company must develop a new system vs enhance existing systems to support the business growth, what are the system acquisition options that need to consider and explain the suitable option

Expert Solution

Step 1 Introduction

Since the upgradation in the technology, many firms have started entering the digital fields and in this insurance company aims to enter. The answer to the questions are as follows