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- Help me answer the given question. 21. Define online focus group in the context of research.Perform primary data collection yourself to investigate this phenomenon. Assemble a small focus group of Baby Boomer women. If you have trouble locating enough participants, perform an indepth interview with one Baby Boomer woman. Ask them/her about their/her opinion as to whether marketers are ignoring their segment. Using the Grace and Frankie example could be a good way to start the conversation. Ask them/her about how they/she feel(s) about being ignored (if that is the sentiment). Ask them/her what they/she would prefer marketers and advertisers do differently to better target Baby Boomer women. Write a brief summary of your findings.Please explain both correct and incorrect A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task? Group of answer choices Personal Characteristics Situational factors Operating variables Demographic variables Purchasing approaches Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.Answer completely.You will get up vote for sure.
- __________________ are based on samples taken from potential customers. a. Executive opinion method b. All the given options c. Consumer surveys method d. Delphi method. Construct two simple (5 question) surveys that examine student’s attitudes toward north island college. One survey should contain open-end questions only and the other only closed-end questions. Be careful of your wording. Which of the two surveys do you believe would provide the greatest depth of information? Why? Summarize your resultsInstead of using survey information, Martha decides she would rather use __________ to find hidden information within her customer relationship management database and uncover links between spending habits and which types of entertainment should be marketed by the Coffee Collective. Multiple Choice ____ indirect data purchases ____ external data ____ buying inquiries ____ rebuy model statistics ____ data dmining
- ___ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group. Question 17 options: a) Customer relationship management (CRM) b) Profit maximization c) Organizational optimization d) Total quality management (TQM)Examine how the two-step flow theory plays out in your real life. Describe your last purchasing decision which was based on the review or opinion of another individual/opinion leader. What did you purchase and who was the opinion leader that influenced the decision? What about the opinion leader contributed to the persuasiveness of his/her message?a. Step 1: Estimate the target population size using secondary sources. Provide a rationalefor how you determined each population size. Cite your sources.b. Step 2: Use the sample size calculator to determine an appropriate sample size for each scenario. Usethe market research standard for your confidence level. Use better than the marketresearch standard for your confidence interval. Adjust if your sample size is notrealistically attainable.c. Report your sample size statement. Your statement should read: "For this study, thetarget population size is estimated to be _____. The sample will be _____.At the ______ confidence level, this study will have a margin of error of +/- ____%."Scenario 1A study calls for your research firm to survey a sample of Disneyland employees.
- Which market segmentation approach is Jimmy Key most likely to use? (there can be more than one correct answers) a.ocassion segmentation b.user status segmentation c.income segmentation d.lifestyle segmentationDescribe the differences between primary and secondary sources. Describe the meaning of the following key terms: Data mining Data visualization Exploratory research Individual depth interview Investigative questionImagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 2. Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors.