Manufacturer Distributor E Wholesaler Retailer Last year, the retailer's weekly variance of demand was 200 units. The variance of orders was 500, 600, 750, and 1,350 units for the retailer, wholesaler, distributor, and manufacturer, respectively. (Note that the variance of orders equals the variance of demand for that firm's supplier.) a) Calculate the bullwhip measure for the retailer. b) Calculate the bullwhip measure for the wholesaler. c) Calculate the bullwhip measure for the distributor. d) Calculate the bullwhip measure for the manufacturer. e) Which firm appears to be contributing the most to the bull- whip effect in this supply chain?

Manufacturer Distributor E Wholesaler Retailer Last year, the retailer's weekly variance of demand was 200 units. The variance of orders was 500, 600, 750, and 1,350 units for the retailer, wholesaler, distributor, and manufacturer, respectively. (Note that the variance of orders equals the variance of demand for that firm's supplier.) a) Calculate the bullwhip measure for the retailer. b) Calculate the bullwhip measure for the wholesaler. c) Calculate the bullwhip measure for the distributor. d) Calculate the bullwhip measure for the manufacturer. e) Which firm appears to be contributing the most to the bull- whip effect in this supply chain?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 3VC

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