Consider the supply :   Last year, the retailer’s weekly variance of demand was 200 units.The variance of orders was 500, 600, 750, and 1,350 units for theretailer, wholesaler, distributor, and manufacturer, respectively.(Note that the variance of orders equals the variance of demandfor that firm’s supplier.)a) Calculate the bullwhip measure for the retailer.b) Calculate the bullwhip measure for the wholesaler.c) Calculate the bullwhip measure for the distributor.d) Calculate the bullwhip measure for the manufacturer. e) Which firm appears to be contributing the most to the bull-whip effect in this supply chain?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 33P: Assume the demand for a companys drug Wozac during the current year is 50,000, and assume demand...
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Consider the supply :

 

Last year, the retailer’s weekly variance of demand was 200 units.
The variance of orders was 500, 600, 750, and 1,350 units for the
retailer, wholesaler, distributor, and manufacturer, respectively.
(Note that the variance of orders equals the variance of demand
for that firm’s supplier.)
a) Calculate the bullwhip measure for the retailer.
b) Calculate the bullwhip measure for the wholesaler.
c) Calculate the bullwhip measure for the distributor.
d) Calculate the bullwhip measure for the manufacturer.

e) Which firm appears to be contributing the most to the bull-
whip effect in this supply chain?

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