Manufacturers and distributors beg you to stock their new items as a big grocery chain's top buyer. Tens of new things are launched weekly. These items are often introduced with nationwide advertising campaigns and merchant promotions. To introduce new goods, shelf space for old products must be lowered or deleted. You need to work with the IS department to create a marketing MIS to predict the profit impact of adding or removing an item from inventory. What do you suggest to the IS department for establishing such a system?

Manufacturers and distributors beg you to stock their new items as a big grocery chain's top buyer. Tens of new things are launched weekly. These items are often introduced with nationwide advertising campaigns and merchant promotions. To introduce new goods, shelf space for old products must be lowered or deleted. You need to work with the IS department to create a marketing MIS to predict the profit impact of adding or removing an item from inventory. What do you suggest to the IS department for establishing such a system?

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter14: Data Mining

Section14.2: Classification Methods

Problem 7P

See similar textbooks

Similar questions

Design a strategic marketing plan that tactically applies the use of the 7Ps and includes measures for monitoring and evaluation to achieve overall marketing objectives
You are the website marketing manager for our class sample online retailer. Revenue this past three months (Dec 25, 2022 - Mar 24, 2023) went down 64.76% from its peak time (Sep 26 - Dec 24, 2022). You are asked to use analytics reports to understand why this is happening. Based on your analyses, decide what action(s) to take for the store to get back to its peak revenue and explain your decision. Hint: To answer this question, you can use ONE or a combination of the following reports you learned from the stepwise reports: Audience report (e.g., demographic details) Acquisition report Engagement report (e.g., landing page) Monetization report (e.g., ecommerce purchases) Funnel exploration report (e.g., abandonment) Conversion path report
As a Sales Head for a consumer durable firm, you wish to have sales forecast trends based on past sales rendered. Briefly describe the methods of forecasting future demand on the basis of past sales.
If the Super Bowl 2012 had a 40.5% rating and you ran your ad two times, first one during the first half and second times during the second half. However, it is estimated that 1/3 of the viewers do not watch the second half and new 1/3 of the viewers start watching the game in the second half. Then GRP would be equal to ____ A.81 B.40,5 C.54 D.2 E.none of the above
For effective segmentation of market demand, the basis for putting each customer into a given price segment requires criteria that are _____ and _____. verifiable; at each consumer's discretion easy to check; hard to change consistent across consumers; hard-to-change based on preferences; easy to change
To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?
The BIR need to assess a taxpayer for payment of taxes Group of answer choices True False
Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.(D2)
Given this data, compute the standard cost for one seafood dinner. What would the suggested menu price for the seafood dinner be assuming that the target food cost percent is 40 percent? Ingredient Serving Size (OZ) Edible Yield (%) AP Price Per Pound Fish 12 75 $8.98 Rice 4 100 $0.22 Beans 4 90 $0.65 Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.
Which of the following statements is true of a skimming strategy? A) It involves setting prices based on research and analysis gathered from the target market. B) It involves addition of a profit percentage to the cost of production so as to determine the final selling price. C) It involves selling a product at a low price so as to expand the company’s market shares. D) It involves initial identification of high-paying customers, followed by a progressive lowering of the product’s price. E) It involves introducing a product at a low price to induce a maximum number of consumers to try it.
When HOM Furniture advertises, it looks for a resulting spike in sales using an extensive database.(a) What are the possible shortmings of this approach and how would you address them?
Categorize the situation as primarily indicating 1 - an incentive to commit fraud 2 - an opportunity to commit fraud 3- a rationalization for committing fraud state the reasoning behind the category you choose Scenario: There was intense pressure to keep the corporation's stock from declining further. This pressure came from investors, analysts, and the CEO, whose financial well-being was significantly dependent on the corporation's stock price