"Manufacturers locate near their resources, reta ilers locate near their customers." Discuss this sta tement, with reference to the proximity-to-markets arguments covered in the text.Can you thin k of a counter-example in each case? Support your choices.

"Manufacturers locate near their resources, reta ilers locate near their customers." Discuss this sta tement, with reference to the proximity-to-markets arguments covered in the text.Can you thin k of a counter-example in each case? Support your choices.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

"Manufacturers locate near their resources, reta ilers locate near their customers." Discuss this sta tement, with reference to the proximity-to-markets arguments covered in the text.
Can you thin k of a counter-example in each case? Support your choices.

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